Today’s buyers demand more than a sales pitch; they want a trusted partner who understands their goals, challenges, and strategic priorities. ETP’s Consultative Selling Training equips sales professionals with the mindset and skills to lead customer-focused conversations that create value, build credibility, and inspire long-term relationships.

As one of ETP’s core foundational programmes, this training provides the essential framework upon which all advanced sales skills are built. It is the ideal starting point before progressing to specialised programmes such as Prospecting, Negotiation, or Opportunity Pursuit.

Throughout the course, sellers learn how to structure conversations, uncover true customer needs, position meaningful value, and close opportunities with clarity and confidence. The programme strengthens communication, elevates customer engagement, and transforms sellers from product-focused representatives into strategic advisors.

This training empowers sellers to:

• Lead structured conversations that uncover real business issues
• Demonstrate value through the buying experience, not just the offering
• Differentiate based on insight, expertise, and relevance
• Advance deals with confidence, clarity, and purpose

ETP’s Consultative Selling Training builds the foundation for consistent, customer-driven sales success.