This course provides a comprehensive and practical introduction to the core concepts, techniques, and innovations shaping modern data science. Participants will explore how to operationalise data science within their organisations, structure analytical workflows effectively, and communicate insights that drive informed decision-making.

Designed for researchers, analysts, and data-driven professionals, the programme offers a clear overview of the data, questions, and tools used by quantitative experts to solve increasingly complex challenges far beyond the capabilities of traditional market research methods.

Through interactive demonstrations and real-world case studies, attendees will examine cutting-edge advances in Artificial Intelligence, Machine Learning, and Cognitive Psychology. The course also highlights innovative solutions applied by global leaders such as Google, Microsoft, Unilever, Sky, and Netflix, showcasing how top organisations leverage data to stay ahead.

Participants will also explore the broader implications of data science for the market research industry, gaining insight into emerging trends, evolving methodologies, and the future of algorithmic research.

By the end of the programme, attendees will be equipped with the latest thinking in algorithmic market research and the practical knowledge to apply these innovations cost-effectively within their own organisations.