Unlock the full potential of digital marketing in an age transformed by Artificial Intelligence. This course equips professionals with the knowledge, tools, and strategic insight to navigate today’s digital landscape and harness emerging AI-powered capabilities. Participants will master core digital marketing concepts, understand the evolving role of machine learning and large language models, and learn to design 360-degree campaigns that truly resonate with their audience.

Through a blend of practical frameworks, real-world examples, and hands-on exploration of cutting-edge tools, attendees will gain the skills needed to stay competitive, agile, and customer-centric in a data-driven world.

Key topics covered include:

• What is Digital Marketing?
• Inbound and Outbound Marketing
• Digital Marketing Channels
• What is AI in Digital Marketing?
• Staying Relevant in Digital Marketing
• Audience Listening Tools
• Competitive Research
  
• The Marketing Funnel and the Buyer’s Journey
• The Evolution of the Buyer’s Journey
• Integrating Offline and Digital Marketing
  
  

By the end of the course, participants will confidently apply modern digital strategies, leverage AI insights, and build high-impact campaigns that drive measurable results across every stage of the customer journey.